Digital campaigns & acquisition
2. Quels outils utilisez-vous pour définir l'adéquation entre vos budgets et vos objectifs ?
3. Pour le déploiement de vos campagnes, quels types d'indicateurs utilisez-vous ?
4. Comment identifiez vous vos prospets ?
5. Do you use campaign UTMs to accurately measure the effectiveness of your campaigns?
6. do you keep track of your campaign utm's in a centralised file ?
Campaigns monitoring
8. What KPIs are you tracking for digital acquisition?
10. Do you use segmentation to better understand the impact of campaigns on those metrics
11. If you have responded using the test & learn methodology
12. What importance do you attach to Quality Score for campaign efficiency?
Consumers data
14. Do you use user's data to improve your products or services ?
15. Are you able to indicate us 5 service or product improvements over the last 2 years, detected or validated by user data?
16. Before launching product or service, do you use digital data to be sure that your launch will meet its audience ?
17. What kind of data do you use for validating your idea ?
Your own supports
18. Could you follow a user through several digital supports of your company or group?
19. Could the users explicitly define their data processing preferences?
20. Are you able to quantify usages of your different digital services ?
21. Do you have defined KPI alerts to detect strange behaviors or issues ?
22. Are you able to list the exhaustivity of users data collected from all your digital supports
23. Are you able to personalize a user's experience depending on the service through which they come into contact with the brand?
Business & Sales
25. Could you activate users according to their maturity in the purchasing process ?
26. Whatever the support (websites, apps), do your users can ask you to delete their data ?
27. Do you anticipate the new technical standards for limiting degradation of digital services (ex : third party cookie)?
28. Do you have all softwares and knowledges to qualify users and offer them the best products/services as their preferences ?
29. Do you track precise performance indicators over time (e.g. average order values)?
30. Do you use KPI alerts if thresholds are exceeded (Positive event) ?
31. Do you plan media campaigns, involving all stakeholders (Technical, analytics, content, ux)
32. Are you able to assess the effects of campaigns on non-targeted departments (e.g. HR impact of a campaign promoting sustainable development).
33. Your performance indicators enable you to make informed decisions and optimise your campaigns on the fly ?
34. Do your media plan, content strategy, product and service roadmap and offline events are aligned ?
35. Do your media campaigns are run in iteration cycles, with the aim of reducing costs per lead ?
36. Are you able to anticipate a consumer's appetence for a product in a given region and for a specific period?
37. Do you observe a relationship between peak activity on your site and product/service demand?
38. Do you use technologies like RFID to validate the integrity of a parcel?
39. Do you setup satisfaction indicators dedicated to logistics (availability, delivery, FRT)?
40. Do you automate the customers qualification process ?
41. Do you automate the leads generation process ?
IT & Software
43. Content management solutions are standardised ? (WCM,DAM,PIM, WORKFLOW, DXP, CDP)
44. are user journey analysis solutions standardised?
45. do you have dedicated solutions for managing campaign/customer attribution?
46. Do you have group solutions for users segmentation and activation?
47. Do you have consolidated dashboards for the various activities?
48. Data collection of user is uniform regardless of the digital contact point, and common performance indicators have been defined
49. The level of GDPR compliance is identical across all digital media of your department and of the group
50. Deployments of software or framworks are standardised to contain maintenance and upgrade costs
51. User data is documented for all your digital media?
